We looked at Riders for Health for the third time this year, which we here at MIT always enjoy doing. And this time were lucky enough to get a call into class from Lakshmi Karan, the organization’s Global Strategy Director.
What makes the Riders model work? Our past blog posts present some ideas (start with the earliest, here), but we found more issues of note to discuss in class. We appreciated the time and effort required for Riders to initiate their large-scale national program in the Gambia, presented via links in last year’s post discussing the Transportation Asset Management model.
A recent resource that adds some more depth to another theme we touched upon. A UK-based organization, The National Social Marketing Centre, carried out a case study and created a thoughtful video that lays out a picture of Riders that draws on the notion of behavior change.
That’s an area that The National Social Marketing Centre works on with its clients–they aim “to achieve behaviour change by developing creative, research-driven programmes which lead to positive, measurable and sustained results.”
If you want to learn more, check out the materials here and download their 2010 case study.
So, whose behavior is being changed by Riders for Health?
Here’s my take [click to continue…]
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