CFWshops is a business-format franchise of retail clinics operating in Kenya (and now Rwanda, Ghana, and Uganda). Our guide: CFW board member and expert on franchising–he actually wrote the book!–Michael Seid. We are are deeply grateful that came all the way to MIT to join us and it was fascinating to hear his take on the franchising model and its application to global health delivery in resource-limited settings. This Franchise Times piece presents his story about getting involved with CFWshops and a second one reports 2007 developments.
To follow along with what we learned, start by with the organization itself. We watched videos from PBS’s Now series, “Enterprising Ideas,” featuring the CFWshops model and presenting a more recent update as the organization embarked on expansion in 2008. From the show’s page you can check out the additional materials posted on the show’s site. A useful additional resource is a 2008 presentation by the organization’s CEO.
My earlier post on franchising as a solution contains many useful resources about research in this area, as well as some thoughtful comments from last year’s students.
In class we explored why franchising could be effective in this case, asking what are the advantages and disadvantages of this existing model? We also looked at potential pitfalls. Where could you see scope for innovating around existing models like this one?
We asked students to come up with their own franchising ideas. There were some great ones–and we didn’t even hear all of them! Post your ideas in the comments below.