The fortune in healthcare at the bottom of the pyramid

by Anjali Sastry on November 23, 2009

We had a fascinating series of discussions about the potential for business models for addressing unmet needs for healthcare in resource-limited settings. To frame the discussion, we considered C. K. Prahalad’s framework, looking first at one of the earliest presentations of the ideas in a piece coauthored with Stu Hart: “The Fortune at the Bottom of the Pyramid” from strategy+business, first quarter 2002. Since then, a new edition of Prahalad’s book has come out.  Here’s a recent interview with him by a Wharton publication; and the book publisher’s site includes a downloadable copy of the introduction. There’s also a snazzy book site for the 2009 edition that includes a wide range of downloadable material–the bonus content, in particular, is worth exploring.

Is there a fortune to be made in healthcare? For people earning a dollar a day?

Since I’m thinking about influential Indians at the moment, I’d like to juxtapose the Prahalad framework with Dr. Devi Shetty and his Narayana Hrudalaya Hospital in Bangalore. A recent Wall Street Journal article calls him the “Henry Ford of Heart Surgery.” Take a look at the business model for this hospital. What do you think?

Leave a Comment

Previous post:

Next post: